ISUZU ‘GET RUGGED’ WITH NEW APP FOR HOME NATIONS RUGBY FANS

Feb 9, 2018

Professional Pickup manufacturer Isuzu and RightNow Digital launch the new free Isuzu Rugby app alongside the NatWest 6 Nations, providing the ultimate one-stop-shop app for home nations rugby supporters.

The new Isuzu Rugby app, available for free on iOS and Android, provides rugby fans with the perfect go-to source for in-depth, 24/7 real-time news and views around all aspects of the international game.

The app follows the Isuzu and the Welsh Rugby Union four-year shirt partnership deal, which sees Warren Gatland’s Wales side proudly sporting Isuzu’s logo on their jersey until late 2021.

Offering social media updates from the players, coaches, former stars and legends, the app also offers Isuzu’s own rugby content and additional real-time rugby feeds from social media channels. Exclusive content will also be created with the Isuzu Welsh Rugby ambassadors including Alun Wyn Jones, Dan Lydiate and Jon Davies.

The Isuzu rugby app allows fans to enter competitions, book test drives and become a central part of the "Get Rugged" campaign during the NatWest 6 Nations. This ‘one-stop-shop’ for news, social media, ticketing, merchandise and other services, means fans will never be too far from the action.

George Wallis, Isuzu UK Marketing Manager, said: "The Isuzu Rugby app created by RightNow Digital will provide us with an innovative way to communicate with rugby fans throughout the 2018 NatWest 6 Nations. We wanted to create a one stop app for any keen rugby followers who currently have to search a plethora of sites to keep up to date with the game." 

Simon Ryley, founder of RightNow Digital, said: "Our apps offer sponsors a cost-effective and innovative digital solution to activate their sponsorship, deliver on their marketing objectives and provide real utility to fans. Unlike expensive bespoke apps with long lead times that deliver poor value for money, our platform allows compelling solutions to be created in days that will deliver value for years”.

To keep up with the latest news about Isuzu and the WRU, please follow @IsuzuRugby on Twitter or to download the app click one of the below links:

iOS: https://itunes.apple.com/us/app/isuzu-rugby/id1337748635?ls=1&mt=8

Android: https://play.google.com/store/apps/details?id=com.rightnowdigital.isuzurugby

For details on Isuzu and the full pick up range, please visit www.Isuzu.co.uk for more information.

END

Links

iOS:
https://itunes.apple.com/us/app/isuzu-rugby/id1337748635?ls=1&mt=8

Android:
https://play.google.com/store/apps/details?id=com.rightnowdigital.isuzurugby

PR contact:

Dev Mistry
Press & PR Manager
Tel: 0121 730 8192 Mob: 07807 284 368
DMistry@imgroup.co.uk

About Isuzu and Welsh Rugby
To keep up with the latest news about Isuzu and the WRU, please follow @IsuzuRugby on Twitter or contact Dev Mistry, PR Manager Isuzu UK.

About Isuzu
From the day we were founded in 1916 in Japan, and when we started Isuzu UK in 1987 to import and distribute our legendary Trooper model, we have always been about what our customers need and want.

Today, equipped with a punchy 1.9L turbo diesel engine, the D-Max pick up is leading our charge, delivering 164PS and 360Nm of torque. Each new model comes with 125,000 mile/5 Year warranty and 5 years UK and European roadside assistance. With towing capabilities of 3.5 tonnes, a maximum payload of 1,126kg and a 4x4 drive, the Isuzu D-Max works for customers day and night even achieving 40.4mpg, meeting Euro 6 emissions standards without the need for AdBlue.

Isuzu are the pick-up professionals. We speak the language of pick-up professionals aiming to meet our customers every individual need. At Isuzu we only make commercial vehicles. We focus on making our pick-ups tough, strong and built to go the distance.

For more information on the Isuzu range visit www.Isuzu.co.uk

About RightNow Digital
For more details contact Head of Partnerships Omar Khan via omar@khanconsulting.co.uk or +44 7764 299 902

RightNow Digital creates digital content experiences that fans love and come back to on a regular basis, providing brands with the ability to massively increase engagement for the content they create.

Simple and intuitive interfaces have been designed specifically to produce the best possible experiences for fans, both fast and user- friendly, displaying brand marketing content in a non-intrusive manner.

RightNow Digital is at the forefront of app-led activation,which offers tremendous advantages over the traditional platform-led approach, reaching a much wider audience in a more cost-effective and enduring manner.

RightNow Digital Ltd, Mickey Stewart Room, The Kia Oval, London SE11 5SS
Visit us on the web at www.rightnowdigital.com

 

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