Sep 2, 2008


Isuzu (UK) Limited plans to increase its dealer representation for its one-tonne pickup range following the appointment of Barry Curran Motors Limited, Isle of Man.

In addition to the eight new appointments so far this year, there are a further 11 ‘hot prospects’ according to Kenyon Neads, Brand Manager, Isuzu (UK) Limited, which has an ultimate Isuzu network goal of 100 dealers.

The new appointment yet again reaffirms the resurgence of the brand and increased customer demand. And with two new derivatives being added to the range - a new 3.0 litre Denver Max LE in manual or automatic transmission and a new entry-level 2.5 litre 4x2 Single Cab – there has never been a better time for new dealers to ‘get on board’.

Barry Curran, Director, said: “We are very proud of our Izusu franchise and together with our 12 experienced staff, we look forward to enhancing sales potential with Isuzu, particularly with the agricultural and utility sector.” 

Neads said: “The reason for our success in attracting high quality, skilled and enthusiastic new dealers is simple; the highly acclaimed new common rail Rodeo range offers dealers tremendous sales potential, with strong technical, managerial and marketing support from ourselves.”

He added: “In addition, many see Isuzu as a comfortable ‘bolt-on’ to an existing franchise.  Set up costs are sensible with many aftersales and servicing opportunities.”

Meanwhile, the Rodeo boasts a host of accolades including Japan’s ‘Good Design Award’, ‘Best Double Cab Pickup’ from Used Car Buyer magazine and ‘Lifestyle Pickup Winner’ from 4x4 magazine. Other awards include ones from The Caravan Club and What Van? magazine.