Top Dealers Recognised at Isuzu UK Dealer Awards

10th February 2021 – Isuzu UK has recognised its standout pick-up professionals in a glittering online ceremony that included black ties and even celebrity guest appearances.  As Isuzu UK prepares to launch its very own award-winning All-New D-Max, the 2021 Dealer Awards acknowledge the talent and expertise across its growing UK network.

The comprehensive awards ceremony comprised of 18 categories and recognised dealers for a wide range of services, from customer care and finance to accessory and fleet sales.  In a close-run competition, Warrington Vehicle Centre was named Fleet Dealer of the Year, York Van Centre triumphed as Accessories Dealer of the Year and Cross Keys of Leeds was awarded Customer Care Dealer of the Year. 

The highest accolade of all – the 2021 Isuzu Dealer of the Year – was won by David Taylor Garages of Powys, South Wales, which was commended for its high sales volumes, aftersales support and the significant investment made into the redevelopment of its premises over the past 12 months.   

In addition to the dealer awards, honorary mentions were given to 16 new graduates of Isuzu’s ‘Pickup Professionals’ training programme.  The training course educates Isuzu UK dealer staff with information that is relevant for commercial vehicle operators including product, finance and legislation, in order to provide a customer experience that complies with the highest industry standards.  James Williams, Sales Manager at Listers of Worcester, earned top marks in this category and was crowned Pick-Up Professional of the Year.

William Brown, Managing Director at Isuzu UK, commented: “It’s important for us to acknowledge the huge effort and dedication of our dealer network, especially after such a challenging year.  Many of our customers are key workers who provide essential services and our dealers resolved to help keep Britain working in 2020 by maintaining their vehicles so I’d like to extend a huge congratulations to all the nominated and winning dealers.”

“Recognising our dealers’ accomplishments is a positive way to start the year and 2021 looks to be particularly successful for Isuzu as we increase our dealer network coverage and launch the All-New Isuzu D-Max.”

The stronger, smarter and safer All-New Isuzu D-Max combines bold new styling, impressive safety technology and improved off-road performance with Isuzu’s renowned workhorse qualities. The new model has already been awarded the coveted ‘Pick-Up of the Year’ award by 4x4 Magazine due to its high levels of comfort, refinement and practicality.  

Featuring a wide range of new ADAS (Advanced Driver Assist Systems) and an even stronger chassis, it’s also the first pick-up to achieve a maximum five-star rating in the latest Euro NCAP safety test. Meanwhile, off-road capabilities have improved thanks to a faster engaging 4WD shift-on-the-fly system and a standard rear diff-lock on the All-Purpose and Adventure range models.

Arriving into UK showrooms in March 2021, the All-New Isuzu D-Max comes with a choice of 4x2 or 4x4, manual or automatic transmission, three cab types (single, extended and double cab) and four trim levels.

Full List of Awards & Winners:



Accessories Dealer of the Year 

York Van Centre 

Accessories Sales per Unit Dealer of the Year 

Lloyds Dumfries

Parts Dealer of the Year 

Roger Young

Customer Care Dealer of the Year 

Cross Keys 

Contract Hire Dealer of the Year

Motus Commercials

Finance Dealer of the Year  

David Taylor Garages  

New Vehicles Sales Dealer of the Year

David Taylor Garages

Fleet Dealer of the Year 

Warrington Vehicle Centre 

New Dealer of the Year

Listers of Worcester

Used Pick Up Dealer of the Year

Compass Isuzu

Marketing & Social Media Dealer of the Year 

R. W. Crawfords

Most Improved Dealer of the Year 

Cawdor Cars (Aberystwyth)  

Pick-Up Professional of the Year 

James Williams (Listers of Worcester)

Dealer Principal of the Year 

Wes Crawford (R.W. Crawfords)

Regional Dealer of the Year (North)

York Van Centre

Regional Dealer of the Year (South)

David Taylor Garages

2020 Dealer of the Year

David Taylor Garages

Special Appreciation Award

Jon Mathers (Unity Group)


Note to Editors:

For further Isuzu D-Max news and images, please visit or follow us on Facebook, Instagram and Twitter: @isuzuuk

PR contacts:

Liam Campbell
Product & PR Manager
Tel: 0121 730 8177
Mob: 07765 636966

Lucy Holloway
Head of Communications
Tel: 0121 730 8097
Mob: 07464 496726

From the day we were founded in 1916 in Japan, and when we started Isuzu UK in 1987 to import and distribute our legendary Trooper model, we have always been about what our customers need and want.

Today, equipped with a punchy turbo diesel engine, the D-Max pick-up is leading the charge, delivering 164PS and 360Nm of torque.  Each new model comes with 125,000 mile / 5 Year warranty and 5 years UK and European roadside assistance.  With towing capabilities of 3.5 tonnes, a maximum payload of 1,120kg and a 4x4 drive.

At Isuzu we only make commercial vehicles. We focus on making our pick-ups tough, strong and built to go the distance. Isuzu are the pick-up professionals. We are best placed to discuss pick-ups with professionals, aiming to meet our customers every individual need.

For more information on the Isuzu range visit

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Top Dealers Recognised at Isuzu UK Dealer Awards

Top Dealers Recognised at Isuzu UK Dealer Awards

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